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hard approach

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1 hard approach

сближение с большой относительной скоростью; жёсткое причаливание

Англо-русский словарь технических терминов > hard approach
2 hard approach

Техника: жёсткое причаливание, сближение с большой относительной скоростью

Универсальный англо-русский словарь > hard approach
3 hard approach

косм.

зближення з великою відносною швидкістю; жорстке причалювання

English-Ukrainian dictionary of aviation terms > hard approach
4 carry-hard approach

Военный термин: система мобильного базирования с подвижной защитой

Универсальный англо-русский словарь > carry-hard approach
5 approach

1) приближение, аппроксимация

2) сближение ( при контактном взаимодействии)

3) принцип; метод; подход

4) технология

5) подъездной путь; подъезд

6) гидр. подводящее русло; подводящий канал; подходная часть (напр. судоходного шлюза)

7) подводить (напр. поток к сооружению); входить (напр. в судоходный шлюз)

8) подвод; подача ( рабочего органа) || подводить; подавать ( рабочий орган)

9) заход на посадку; подход к зоне аэродрома

10) возд., космонавт. сближение; причаливание

11) сигнал ( поезду) о разрешении следовать

12) метео надвижение

•

to approach a limit — стремиться к пределу;

to discontinue approach — прерывать заход на посадку;

to execute approach — выполнять заход на посадку;

approach to land — заход на посадку;

to miss approach — неправильно рассчитать заход на посадку;

to approach without a limit — приближаться неограниченно;

approach with flaps down — заход на посадку с выпущенными закрылками

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abbreviated visual approach
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absolute approach
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aerocapture approach
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aerodrome approach
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automatic approach
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automatic final approach
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autonomous approach
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axiomatic approach
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back course approach
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blind approach
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bottom-up approach
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bridge approach
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building-block approach
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cermet approach
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circling approach
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continuous descent approach
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controlled final approach
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co-orbital approach
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cord-wood approach
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coupled-mode approach
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crosswind approach
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curved approach
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cut-and-try approach
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docking approach
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ecological approach
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elastic approach
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energy-optimal approach
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engineering approach
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environmental approach
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face-to-face approach
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far approach
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fault-intolerance approach
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fault-tolerance approach
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final approach
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formal approach
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four-impulse approach
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front course approach
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fuel-optimal approach
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gliding approach
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graphic approach
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ground-controlled approach
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hard approach
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head-on approach
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heuristic approach
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hierarchical approach
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holistic approach
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hybrid approach
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ICAO category I approach
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ICAO category II approach
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ICAO category III approach
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initial approach
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in-line approach
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instrument approach
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integrated approach
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intermediate approach
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latching approach
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localizer approach
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LOS approach
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manned final approach
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matrix approach
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missed approach
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modular approach
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multiburn approach
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mutual approach
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near approach
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no aids used approach
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nonprecision approach
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normal approach
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off-nominal approach
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omnibus approach
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optically guided approach
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orbiter-to-space station approach
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polycell approach
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power approach
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precision approach
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probabilistic approach
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quantitative risk-based approach
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radar approach
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rectangular traffic pattern approach
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relative approach
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road approach
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servomechanism approach
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simple approach
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simulation approach
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single film camera approach
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soft approach
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steady approach
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step-by-step approach
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straight missed approach
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straight-in approach
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surveillance radar approach
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system approach
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teardrop approach
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technical approach
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timed approach
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top-down approach
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trial-and-error approach
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two boundary values approach
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two-impulse approach
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umbrella approach
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visual approach

Англо-русский словарь технических терминов > approach
6 approach

1. n
1) принцип, метод; технологія

2) підхід, підліт (напр. до зони аеродрому)

3) заходження [захід] на посадку

4) зближення (повітряних суден, космічних апаратів тощо); косм. причалювання

5) наближення (напр. до критичних умов польоту)

6) метео насування
2. v
1) наближатися; військ. підступати, зближатися

2) заходити на посадку

◊

approach to land — заходження на посадку

approach to stall — наближення до звалювання

approach with flaps down — заходження на посадку з випущеними закрилками

to approach without a limit — наближатися без обмежень

to complete approach — завершувати заходження на посадку

to discontinue approach — переривати заходження на посадку

to execute approach — виконувати заходження на посадку

to execute a missed approach — йти на друге коло

to miss approach — відходити на друге коло; неправильно розрахувати заходження на посадку

to serve approach — забезпечувати заходження на посадку

•

- abbreviated visual approach
- advisory approach - aerocapture approach - aerodrome approach - autocoupled approach - automatic approach - automatic final approach - autonomous approach - back course approach - beacon approach - beam approach - blind approach - center line approach - circling approach - contact approach - continuous descent approach - controlled final approach - conventional approach - co-orbital approach - coupled approach - crosswind approach - curved approach - decelerating approach - direct VOR/DME approach - discontinued approach - docking approach - ecological approach - energy-optimal approach - environmental approach - face-to-face approach - far approach - fault-intolerance approach - fault-tolerance approach - final approach - flat approach - four-impulse approach - front course approach - fuel-optimal approach - gliding approach - ground-controlled approach - hard approach - head-on approach - ICAO category I approach - ICAO category II approach - ICAO category III approach - initial approach - instrument approach - integrated approach - intermediate approach - left-hand approach - localizer approach - long approach - LOS approach - limited visibility approach - low-visibility approach - manned final approach - missed approach - multiburn approach - multi-impulse approach - mutual approach - near approach - ninety-degree approach - no aids used approach - nonprecision approach - nonstraight-in approach - normal approach - off-nominal approach - offset approach - one-eighty approach - optically guided approach - orbiter-to-space station approach - power approach - practice low approach - precision approach - radar approach - radial approach - rectangular traffic pattern approach - right-hand approach - segmented/curved approach - short approach - shortest route approach - simple approach - soft approach - standard approach - steady approach - steep approach - step-by-step approach - step-down approach - straight-in approach - straight-in ILS-type approach - straight missed approach - surveillance radar approach - symmetric thrust approach - teardrop approach - timed approach - two-impulse approach - upwind approach - visual approach - zero-defect approach

English-Ukrainian dictionary of aviation terms > approach
7 hard

hard [hα:d]

1. adjective

   a. ( = not soft) dur ; [blow, kick, punch] violent

• to go hard durcir

• the ground was frozen hard le sol était durci par le gel

• the lake was frozen hard le lac était complètement gelé

• to set hard [concrete, clay] bien prendre

• no hard feelings! sans rancune !

• to show there are no hard feelings pour montrer qu'il n'y a pas de rancune entre nous (or eux etc)

• to take a hard line with sb/on sth se montrer intransigeant avec qn/quand il s'agit de qch

• to be hard on sb [person] être dur avec qn

• hard luck! pas de chance !

• she thinks she's really hard (inf) elle se considère comme une dure

   b. ( = not easy) dur ; [battle, fight] rude

• to find it hard to do sth avoir du mal à faire qch

• I find it hard to believe that... j'ai du mal à croire que...

• their prices are hard to beat leurs prix sont imbattables

• to be hard to translate être difficile à traduire

• good managers are hard to find these days il est difficile de trouver de bons cadres de nos jours

• I've had a hard day ma journée a été dure

• a hard day's work une rude journée de travail

• it's hard work! c'est dur !

• times are hard les temps sont durs

• those were hard times c'était une époque difficile

• he always has to do things the hard way il faut toujours qu'il cherche la difficulté

• to learn the hard way l'apprendre à ses dépens

• to play hard to get (inf) se faire désirer

► a hard time

• she's having a hard time at the moment elle traverse une période difficile

• to have a hard time doing sth avoir du mal à faire qch

• to give sb a hard time (inf) en faire voir de toutes les couleurs à qn

   c. ( = committed) he's a hard worker il est travailleur

• he's a hard drinker il boit beaucoup

   d. [winter, climate] rude ; [frost] fort

   e. [evidence] tangible ; [fact] concret

2. adverb

   a. [push, pull, rain, snow] fort ; [work] dur ; [study] assidûment ; [listen, think] bien

• she slammed the door hard elle a claqué violemment la porte

• to hit hard frapper fort

• to look hard at [+ person] dévisager ; [+ thing] bien regarder

• to try hard faire un gros effort

• no matter how hard I try, I... j'ai beau essayer, je...

• as hard as one can de toutes ses forces

• to be hard at it (inf) travailler dur

• she works hard at keeping fit elle fait de gros efforts pour rester en forme

► to be hard put to do sth avoir beaucoup de mal à faire qch

   b. ( = badly) to take sth hard être très affecté par qch

• she feels hard done by elle se sent injustement traitée

3. compounds

► hard-and-fast adjective [rule] absolu

► hard-bitten adjective dur à cuire (inf)

► hard-boiled adjective [egg] dur

► hard cash noun argent m liquide

► hard copy noun version f papier

► hard core noun noyau m dur

► hard-core adjective

• hard-core pornography pornographie f hard ► hard court noun court m en dur

► hard currency noun devise f forte

► hard disk noun disque m dur

► hard-drinking adjective qui boit beaucoup

► hard-earned adjective durement gagné

► hard-fought adjective [battle] acharné ; [election, competition] âprement disputé

► hard hat noun casque m ; ( = riding hat) bombe f ; (US = construction worker) ouvrier m du bâtiment

► hard-headed adjective

• a hard-headed businessman un homme d'affaires qui a la tête sur les épaules ► hard-hearted adjective insensible

► hard-hitting adjective sans complaisance

► hard labour, hard labor (US) noun travaux mpl forcés

► hard-line adjective pur et dur

► hard-liner noun pur (e) m(f) et dur(e) m(f)

► hard-nosed adjective dur

► hard of hearing adjective dur d'oreille

► the hard-of-hearing plural noun les malentendants mpl

► hard porn (inf) noun porno m hard (inf)

► hard rock noun hard rock m

► hard sell noun (Business) vente f agressive

► hard-sell adjective

• hard-sell approach approche f agressive ► hard shoulder noun (British) bande f d'arrêt d'urgence

► hard-up (inf) adjective fauché (inf)

► hard-wearing adjective résistant

► hard-wired adjective (Computing) câblé

► hard-won adjective durement gagné

► hard-working adjective travailleur

* * *
[hɑːd] 1.
adjective

1) ( firm) dur

to go ou grow ou become hard — durcir

a hard frost — une forte gelée

frozen hard — complètement gelé; hard lens

2) ( difficult) [problem, question, task] dur, difficile; [choice, decision] difficile; [bargaining, negotiations, fight] dur, serré

I've had a hard day — j'ai eu une dure journée

to be hard to open — être dur or difficile à ouvrir

to be hard to please — être exigeant

it's hard to do — c'est dur or difficile à faire

it was hard for us to understand his decision — il nous était difficile de comprendre sa décision

to find it hard to do something — avoir du mal à faire quelque chose, trouver dur or difficile de faire quelque chose

it's hard to accept/believe — on a du mal à accepter/croire ( that que)

I'm not afraid of hard work — le travail ne me fait pas peur

it was hard work ou going — ça a été dur or difficile

hard work never hurt ou killed anybody! — le travail n'a jamais fait de mal à personne!

it's too much like hard work — c'est trop fatigant

to be a hard worker — être travailleur/-euse

to do things the hard way — se compliquer la tâche

to find something out ou learn something the hard way — apprendre quelque chose à ses dépens

3) ( harsh) [life, year] difficile; [blow] fig dur, terrible; [winter] rude

to be hard on somebody — être dur envers quelqu'un

this tax is very hard on the unemployed — cet impôt frappe durement les chômeurs

hard luck ou lines (colloq) GB! — pas de chance!

to take a hard line — adopter une attitude ferme ( on something à propos de quelque chose; with somebody envers quelqu'un)

it's a hard life — gen, hum, iron la vie est dure

no hard feelings! — sans rancune!

I bear her no hard feelings — je ne lui en veux pas

to fall on hard times — connaître des temps difficiles

he's having a hard time (of it) — il traverse une période difficile

to give somebody a hard time — (colloq) ( make things difficult) rendre la vie impossible à quelqu'un; ( tell off) passer un savon (colloq) à quelqu'un

4) (stern, cold) [person, look, words] dur, sévère

5) ( concrete) [evidence, fact] solide

6) ( stark) [colour, light] dur

7) ( strong) [liquor] fort; [drug] dur; [pornography] hard (colloq) (inv)

to be a hard drinker — boire des alcools forts

8) Politics

the hard left/right — la gauche/droite (pure et) dure

9) Chemistry [water] dur, calcaire

10) Linguistics [consonant] dur

11) (colloq) ( tough) [person] dur

12) Finance [currency] fort
2.
adverb

1) (strongly, energetically) [push, hit, cry] fort; [work] dur; [study, think] sérieusement; [rain] à verse; [snow] abondamment; [look, listen] attentivement

to be hard hit — fig être durement frappé (by par)

to try hard — ( intellectually) faire beaucoup d'efforts; ( physically) essayer de toutes ses forces

no matter how hard I try/work, I... — j'ai beau essayer/travailler, je...

to be hard at it (colloq) ou at work — être en plein travail

to take something (very) hard — prendre (très) mal quelque chose

2) ( with directions)

turn hard left at the traffic lights — aux feux tournez tout de suite à gauche

hard behind — juste derrière; heel

••

to play hard to get — se faire désirer

to be hard put to do — avoir du mal à faire

to be/feel hard done by — être/se sentir brimé

English-French dictionary > hard
8 hard

hard [hɑ:d]

dur ⇒ 1 (a)-(c), 2 (a) difficile ⇒ 1 (b) froid ⇒ 1 (c) rude ⇒ 1 (c) concret ⇒ 1 (d) fort ⇒ 2 (a) difficilement ⇒ 2 (b) durement ⇒ 2 (c)

1 adjective

(a) (not soft → substance, light, colour) dur;

∎ to get or to become hard durcir;

∎ rock hard, (as) hard as rock dur comme la pierre;

∎ his muscles are rock hard or (as) hard as rock ses muscles sont durs comme le fer, il a des muscles d'acier;

∎ she is (as) hard as nails (emotionally) elle est dure, elle n'a pas de cœur; (physically) c'est une dure à cuire

(b) (difficult → question, problem etc) difficile, dur;

∎ the laws make it hard to leave the country à cause des lois, il est difficile de quitter le pays;

∎ to have a hard fight or struggle on one's hands avoir une lourde tâche devant soi;

∎ it's hard to explain c'est difficile ou dur à expliquer;

∎ I find it hard to understand/believe that... je n'arrive pas à comprendre pourquoi/croire que...;

∎ it's hard to say c'est difficile à dire;

∎ he's hard to get on with il n'est pas facile à vivre;

∎ she is hard to please (never satisfied) elle est difficile; (difficult to buy gifts for etc) c'est difficile de lui faire plaisir;

∎ it's hard to beat on trouve difficilement mieux;

∎ it's hard to beat a good Bordeaux il n'y a rien de meilleur qu'un bon bordeaux;

∎ the hardest part of the job is done le plus dur est fait;

∎ life is hard c'est dur, la vie;

∎ times are hard les temps sont durs ou difficiles;

∎ these are hard times for all of us c'est une période difficile pour tout le monde;

∎ to fall on hard times (financially) connaître des temps difficiles ou une période de vaches maigres; (have difficult times) connaître des temps difficiles, en voir de dures;

∎ to give sb a hard time en faire voir de dures à qn;

∎ the boss has just been giving me a hard time le patron vient de me faire passer un mauvais quart d'heure;

∎ come on, don't give me a hard time! allez, laisse-moi tranquille!;

∎ you'll have a hard time (of it) persuading him to do that tu vas avoir du mal à le convaincre de faire cela;

∎ she had a hard time of it after her mother's death elle a traversé une période difficile après la mort de sa mère;

∎ she had a hard time of it when she was a child la vie n'était pas drôle pour elle quand elle était enfant;

∎ she had a hard time of it (in childbirth, operation) elle a souffert;

∎ to learn sth the hard way (involving personal loss, suffering etc) apprendre qch à ses dépens; (in a difficult way) faire le rude apprentissage de qch;

∎ I learnt the hard way not to be underinsured j'ai appris à mes dépens qu'il ne faut pas être sous-assuré;

∎ I learnt skiing the hard way j'ai appris à skier à la dure;

∎ I learnt my seamanship the hard way j'ai fait le rude apprentissage du métier de marin;

∎ to do things the hard way (through choice) se compliquer la vie; (due to circumstances) en baver;

∎ some people always have to do things the hard way il y a des gens qui choisissent toujours la difficulté;

∎ to play hard to get (flirt) jouer les insaisissables;

∎ humorous their financial expert is playing hard to get leur expert financier semble jouer à cache-cache;

∎ the hard of hearing les malentendants mpl;

∎ to be hard of hearing être dur d'oreille;

∎ a glass of wine, or would you prefer a drop of the hard stuff? un verre de vin, ou bien préféreriez-vous une goutte de quelque chose de plus fort?;

∎ keep off the hard stuff évitez les boissons fortes

(c) (severe → voice, face, eyes) dur, froid; (→ climate, winter) rigoureux, rude; (→ frost) fort, rude;

∎ he's hard (tough) c'est un dur;

∎ to be hard on sb être dur avec qn;

∎ children are hard on their shoes les enfants font subir de mauvais traitements à leurs chaussures;

∎ it's hard on the nerves c'est dur pour les nerfs;

∎ it was hard on the others ça a été dur pour les autres;

∎ it's hardest on the children le plus dur, c'est pour les enfants;

∎ to be a hard taskmaster être dur à la tâche;

∎ to take a long hard look at sth examiner qch de près;

∎ you should take a long hard look at yourself tu devrais bien te regarder;

∎ it's a hard blow for him c'est un coup terrible pour lui;

∎ no hard feelings? tu ne m'en veux pas?;

∎ familiar hard luck!, British hard cheese!, hard lines! pas de chance!^□, pas de veine!, pas de bol!;

∎ it will be hard luck if he doesn't get the job ça ne sera pas de veine ou de bol s'il n'obtient pas le travail;

∎ don't give me any of your hard luck stories ne me raconte pas tes malheurs;

∎ he gave me some hard luck story about having lost his investments il a essayé de m'apitoyer en me racontant qu'il avait perdu l'argent qu'il avait investi;

∎ familiar a hard nut or man un dur

(d) (concrete → facts) concret(ète), tangible; (→ evidence) tangible;

∎ the hard fact is that there isn't enough money la vérité, c'est qu'il n'y a pas assez d'argent;

∎ the argument was not backed up by any hard fact l'argument ne s'appuyait sur rien de concret

(e) (strenuous)

∎ it's been a long hard day la journée a été longue;

∎ it's hard work c'est dur;

∎ it was hard work to convince him j'ai eu fort à faire pour le convaincre;

∎ she's hard work (difficult to get on with) elle n'est pas facile à vivre; (difficult to make conversation with) elle n'est pas causante;

∎ she's not afraid of hard work le travail ne lui fait pas peur;

∎ the climb was hard going la montée était rude;

∎ it's hard going making conversation with him c'est difficile de discuter avec lui

(f) (intense)

∎ she's a hard worker c'est un bourreau de travail;

∎ he's a hard drinker c'est un gros buveur, il boit beaucoup;

∎ he's a hard charger c'est un fonceur;

∎ give it a good hard shove pousse-le un bon coup, pousse-le fort

(g) Finance (stock, rates) soutenu, ferme

(h) Linguistics (consonant) dur

2 adverb

(a) (strenuously → pull, push, hit, breathe) fort; (→ work) dur; (→ run) à toutes jambes; (→ listen) attentivement;

∎ to work hard at sth beaucoup travailler qch;

∎ to work hard at improving one's service/French beaucoup travailler pour améliorer son service/français;

∎ to work sb hard faire travailler qn dur;

∎ he works hard and plays hard il se dépense beaucoup dans son travail et dans ses loisirs;

∎ you'll have to try harder il faudra que tu fasses plus d'efforts;

∎ to try hard to do sth essayer de son mieux de faire qch;

∎ try hard! fais de ton mieux!;

∎ to think hard beaucoup réfléchir;

∎ think hard! réfléchis bien!;

∎ think harder! réfléchis un peu plus!;

∎ we can't find it - well, look harder! nous ne le trouvons pas - et bien cherchez mieux!;

∎ you didn't look very hard! tu n'as pas bien cherché;

∎ to look hard at sb regarder qn bien en face;

∎ to look hard at sth examiner qch;

∎ as hard as possible, as hard as one can (work, try) le plus qu'on peut; (push, hit, squeeze) de toutes ses forces;

∎ Nautical hard astern! arrière, toute!;

∎ Cars she hauled the wheel hard over elle a braqué à fond;

∎ Cars to turn hard to the left braquer à gauche, faire un virage très sec vers la gauche;

∎ to swim hard for the shore nager de toutes ses forces vers le rivage;

∎ British they're hard at it (working) ils sont plongés dans leur travail

(b) (with difficulty) difficilement;

∎ to be hard put or pushed or pressed to do sth avoir du mal à faire qch;

∎ you'll be hard put to find a shop open at this time tu vas avoir du mal à trouver une boutique ouverte à cette heure-ci;

∎ old habits die hard les vieilles habitudes ont la vie dure

(c) (harshly, severely → treat someone) durement, sévèrement; (→ rain) à verse; (→ freeze, snow) fort;

∎ he's feeling hard done by il a l'impression d'avoir été injustement traité;

∎ to be hard hit by sth être durement touché par qch;

∎ she took the news/his death pretty hard la nouvelle/sa mort l'a beaucoup éprouvée;

∎ old-fashioned it'll go hard with him if he keeps telling lies ça va aller mal pour lui s'il continue à raconter des mensonges

(d) (solid)

∎ the ground was frozen hard le gel avait complètement durci la terre;

∎ to set hard (concrete, mortar) prendre

(e) (close)

∎ to follow hard on the heels of sb être sur les talons de qn;

∎ to follow or to come hard on the heels of sth suivre qch de très près

(f) familiar (idiom)

∎ hard up (short of money) fauché, à sec;

∎ to be hard up for ideas manquer d'idées^□, être à court d'idées^□ ;

∎ to be hard up for volunteers manquer de volontaires^□ ;

∎ figurative you must be hard up if you're going out with him! il faut vraiment que tu n'aies rien à te mettre sous la dent pour sortir avec lui!

3 noun

∎ to try one's hardest faire de son mieux

4 hard by preposition

old-fashioned tout près de

►► Typography & Computing hard carriage return retour m chariot obligatoire;

familiar hard case (person) dur(e) m,f à cuire;

hard cash (argent m) liquide m;

American hard cider cidre m;

hard coal anthracite m;

Finance hard commodities minerais mpl;

Linguistics hard consonant consonne f dure;

Computing hard copy copie f sur papier, sortie f papier;

hard core (nucleus) noyau m dur; Building industry empierrement m; Music hard rock m inv, hard m inv; (pornography) porno m hard;

British Sport hard court (for tennis) court m en ciment;

hard currency monnaie f ou devise f forte;

∎ a hard currency shop un magasin où on paye en devises;

Computing hard disk disque m dur;

Computing hard disk drive, hard drive unité f de disque dur;

hard drug drogue f dure;

Horseriding hard gallop galop m soutenu;

hard hat (of construction worker) casque m; American familiar (construction worker) ouvrier(ère) m,f du bâtiment;

hard hat area = zone où le port du casque est obligatoire;

∎ hard hat area (sign) port du casque obligatoire;

Typography & Computing hard hyphen césure f imposée, trait m d'union imposé;

hard labour (UNCOUNT) travaux mpl forcés;

hard landing (by spacecraft) atterrissage m avec impact; figurative (during economic crisis) atterrissage m brutal;

Metallurgy hard lead plomb m aigre;

Politics the hard left l'extrême gauche;

hard line ligne f de conduite dure;

∎ to take a hard line on sb/sth adopter une ligne de conduite dure avec qn/sur qch;

hard liquor spiritueux mpl;

Finance hard loan prêt m aux conditions du marché;

Press hard news nouvelles fpl sûres ou vérifiées;

Veterinary medicine hard pad coussinet m dur;

Typography & Computing hard page break fin f de page obligatoire;

Anatomy hard palate voûte f du palais, palais m dur;

hard porn porno m hard, hard m inv;

Computing hard reset réinitialisation f totale de la machine;

Typography & Computing hard return saut m de ligne manuel;

Politics the hard right l'extrême droit;

Music hard rock hard rock m inv, hard m inv; esp American Cookery hard sauce = sauce au beurre, au sucre et au brandy ou au rhum servie avec le pudding;

hard science science f dure;

hard sell vente f agressive;

∎ to give sth the hard sell promouvoir qch de façon agressive;

∎ the salesman gave us the hard sell le vendeur a essayé de nous forcer la main;

hard sell approach, hard sell tactics méthode f de vente agressive;

Cars hard shoulder bande f d'arrêt d'urgence;

hard space espace m insécable;

hard water eau f calcaire ou dure

✾ Book 'Hard Times' Dickens 'Les Temps difficiles'

Un panorama unique de l'anglais et du français > hard
9 hard sell

hard sell

A n vente f selon des méthodes agressives ; to give sb the hard sell, to do a hard sell on sb essayer de forcer qn à acheter.

B hard-sell modif [tactic, technique, approach] de vente agressive.

Big English-French dictionary > hard sell
10 hard-boiled

hard-'boiled adj

1) egg hart gekocht;

2) (fig fam: emotionless) abgebrüht ( pej) ( fam), hart gesotten ( pej) boss knallhart ( pej)

3) (fig fam: clever) ausgekocht ( pej), durchtrieben ( pej)

4) (fig fam: realistic) sachlich, nüchtern;

he had a \hard-boiled approach to the matter er ging nüchtern an die Sache heran

English-German students dictionary > hard-boiled
11 hard-headed

hard-headed adj [person, approach] réaliste.

Big English-French dictionary > hard-headed
12 approach

1. n
1) подход, метод

2) pl подступы

•

to adopt an approach — вырабатывать подход

to champion an approach — выступать за какой-л. подход

to change one's approach — изменять свой подход

to demand a separate approach — требовать особого подхода

to develop an approach — разрабатывать подход

to find a new approach to old problems — находить новый подход к решению старых проблем

to formulate a new approach — формулировать новый подход

to make an approach — вступать в контакт, завязывать отношения

to modify smb's approach to smth — изменять чей-л. подход к чему-л.

to practice an individual approach to smb — практиковать индивидуальный подход к кому-л.

to show a reasonable approach — проявлять разумный подход

to soften one's approach to smth — смягчать свой подход к чему-л.

to take an approach — придерживаться какого-л. подхода, применять какой-л. метод

to use an approach — использовать метод

- ad hoc approach
- all-inclusive approach
- alternative approach
- approach to a problem
- approach to policy making
- balanced approach
- biased approach
- blanket approach
- bureaucratic approach
- businesslike approach
- carrot-and-stick approach
- case-by-case approach
- cautious approach
- class approach
- coherent approach
- combined approach
- common approach
- comprehensive approach
- concerted approach
- conciliatory approach
- concrete approach
- conscious approach
- consensual approach
- constructive approach
- coordinated approach
- creative approach
- critical approach
- democratic approach
- departmental approach
- dialectical approach
- diplomatic approach
- divide-and-rule approach
- dynamic approach
- economic approach
- effective approach
- environmentally sound approach
- equitable approach
- even-handed approach
- flexible approach
- forecasting approach
- formalist approach
- forthright approach
- fresh approach
- fuzzy approach
- general approach
- global approach
- gradualist approach
- hard-line approach
- heavy-handed approach
- historical approach
- holistic approach
- impartial approach
- incremental approach
- individual approach
- informal approach
- integrated approach
- interdisciplinary approach
- kid-glove approach
- liberalized approach
- lop-sided approach
- low-keyed approach
- metaphysical approach
- multilateral approach
- multipronged approach
- new approach
- nonrealistic approach
- nonviolent approach
- on the approaches to a city
- one-sided approach
- open approach
- overall approach
- package approach
- partial approach
- personal approach
- petty-minded approach
- phased approach
- piecemeal approach
- pluralistic approach
- politically effective approach
- positive approach
- practical approach
- pragmatic approach
- principled approach
- priority approach
- proper approach
- rational approach
- realistic approach
- rethink of smb's approach to smth
- revolutionary approach
- rigid approach
- scholarly approach
- scholastic approach
- scientific approach
- sectorial approach
- separate approach
- simplified approach
- soft approach
- softly-softly approach
- stage-by-stage approach
- statistical approach
- step-by-step approach
- theoretical approach
- tolerant approach
- tough approach
- traditional approach
- umbrella approach
- unbiased approach
- unified approach
- uniform approach
- unofficial approach
- unrealistic approach
- unscientific approach
- utilitarian approach
- wait-and-see approach 2. v
обращаться (к кому-л. с просьбой, предложением); вступать в контакт; вступать в переговоры

Politics english-russian dictionary > approach
13 hard-headed

[ˌhɑːd'hedɪd]
aggettivo [person, approach] pratico, realistico

* * *

adjective (practical; shrewd; not influenced by emotion: a hard-headed businessman.) pratico

* * *
[ˌhɑːd'hedɪd]
aggettivo [person, approach] pratico, realistico

English-Italian dictionary > hard-headed
14 hard sell

збут, рек. нав'язування товару; наступальна реклама

наступальна тактика, якою користується продавець, щоб заохотити покупця купити що-небудь

═════════□═════════

hard sell approach підхід з позиції нав'язування товару; hard sell method методика нав'язування товару

hard sell:: high-pressure selling; hard sell: soft sell

The English-Ukrainian Dictionary > hard sell
15 hard-boiled

adjective

1) (boiled solid) hart gekocht

2) (fig.) (shrewd) ausgekocht (ugs.); (tough) hartgesotten

* * *

adjective ((of eggs) boiled until the white and the yolk are solid.) hartgekocht

* * *

hard-ˈboiled

adj

1. egg hart gekocht

2. ( fig fam: emotionless) abgebrüht pej fam, hart gesotten pej; boss knallhart pej

3. ( fig fam: clever) ausgekocht pej, durchtrieben pej

4. ( fig fam: realistic) sachlich, nüchtern

he had a \hard-boiled approach to the matter er ging nüchtern an die Sache heran

* * *

hard-boiled adj

1. hart (gekocht) (Ei)

2. fig

a) hart, unsentimental

b) nüchtern, sachlich, realistisch

c) abgebrüht umg

* * *

adjective

1) (boiled solid) hart gekocht

2) (fig.) (shrewd) ausgekocht (ugs.); (tough) hartgesotten

English-german dictionary > hard-boiled
16 hard sell

nome (tecnica di) vendita f. aggressiva

to give sb. the hard sell — imporre un prodotto a qcn

* * *

n

Comm tecnica aggressiva di vendita

I don't like his hard sell approach — non mi piace quel suo approccio così aggressivo

* * *

nome (tecnica di) vendita f. aggressiva

to give sb. the hard sell — imporre un prodotto a qcn

English-Italian dictionary > hard sell
17 hard-nose

adj. \/ˈhɑːdnəʊz\/ eller hard-nosed

( hverdagslig) tøff, hardhudet, uforsonlig, umedgjørlig

• hard-nose approach to business

English-Norwegian dictionary > hard-nose
18 hard-to-get

труднодоступный имя прилагательное:
труднодоступный (arduous, difficult of approach, hard-to-reach, hard-to-get)

Англо-русский синонимический словарь > hard-to-get
19 hard-to-reach

труднодоступный имя прилагательное:
труднодоступный (arduous, difficult of approach, hard-to-reach, hard-to-get)

Англо-русский синонимический словарь > hard-to-reach
20 hard-boiled

[ˌhɑːd'bɔɪld]
прил.

1) сваренный вкрутую ( о яйце)

2) разг.

а) бесчувственный, чёрствый; очерствелый; несговорчивый, неуступчивый

Syn:

unyielding, refractory

б) амер. искушённый, прожжённый; поднаторевший

3) реалистичный, практичный

hard-boiled approach to living — реалистичное отношение к жизни

Англо-русский современный словарь > hard-boiled

Страницы

См. также в других словарях:

Hard-edge painting — consists of rough, straight edges that are geometrically consistent. It encompasses rich solid colors, neatness of surface, and arranged forms all over the canvas. The Hard edge painting style is related to Geometric abstraction, Post painterly… … Wikipedia
Hard left — is a name often given to an internal tendency within the British Labour Party. Similar terminology is used also in the context of the Australian Labor Party. In the 1980s in the United Kingdom, the term hard left referred to supporters of Tony… … Wikipedia
hard-boiled — hard boiledness, n. /hahrd boyld /, adj. 1. Cookery. (of an egg) boiled in the shell long enough for the yolk and white to solidify. 2. Informal. tough; unsentimental: a hard boiled vice squad detective. 3. marked by a direct, clear headed… … Universalium
hard-nosed — adjective guided by practical experience and observation rather than theory a hardheaded appraisal of our position a hard nosed labor leader completely practical in his approach to business not ideology but pragmatic politics • Syn: ↑hardheaded,… … Useful english dictionary
Approach and Landing Tests — Abzeichen des ALT Programms Unter der Bezeichnung Approach and Landing Tests (deutsch etwa ‚Anflug und Landeversuche‘), kurz ALT, wird eine Reihe von Versuchen zusammengefasst, mit der die US Weltraumbehörde NASA 1977 die Flugeigenschaften der… … Deutsch Wikipedia
Hard systems — In systems science Hard systems is a title sometimes used to differentiate between different types of systems problems. It is opposing soft systems. Overview While Soft systems thinking treats all problems as ill defined or not easily quantified … Wikipedia
hard-wired — also hardwired 1) ADJ A hard wired part of a computer forms part of its hardware. 2) ADJ If an ability, approach, or type of activity is hard wired into the brain, it is a basic one and cannot be changed. Others think that the rules for what is… … English dictionary
approach shot — 1. Tennis. a hard, forcing shot usually made deep into the opponent s court, allowing the player to move in toward the net for an offensive volley. 2. Golf. approach (def. 16). [1875 80] * * * … Universalium
tough approach — hard approach, difficult way … English contemporary dictionary
hard line — {n. phr.} Tough political policy. * /Although modern economists were trying to persuade him to open up to the West, Castro has always taken the hard line approach./ … Dictionary of American idioms
hard line — {n. phr.} Tough political policy. * /Although modern economists were trying to persuade him to open up to the West, Castro has always taken the hard line approach./ … Dictionary of American idioms

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hard approach

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